There’s a story I like to tell inside AirportLabs - especially to younger colleagues.
Have you heard of Zune?
By many measures, Zune was a superior product to the iPod: hardware, UX, the execution of the project itself. It was a real success as a project.
So why haven’t most people heard of it?
Because it came after the iPod.
Meeting your objectives on paper is not enough. How fast you ship and implement - and how early you are in the window - changes what opportunities you even get. Speed doesn’t just help you execute; it creates opportunities.
That’s why we care about it in aviation tech: airlines, handlers, and airports don’t get a replay button on a bad morning. The team that puts one shared operational picture in place first doesn’t just “win a project” - they change how thousands of decisions get made that day.